Today’s company has the means to stay afloat in today’s volatile market…
With inflation expected to last well into 2023, investors are looking for companies with “pricing power”… If most companies raise prices to keep up with inflation, their customers would just walk. But companies with pricing power – and brands that consumers love – can raise prices without reducing demand for their products…
Kellogg (K) is a $25 billion breakfast-and-snack giant. Its brands include Froot Loops cereal and Nutri-Grain breakfast bars… as well as Pringles chips, Cheez-It puffs, and Eggo waffles. Over the past few months, Kellogg has raised its prices to counter inflation – but that hasn’t kept consumers from loading up their pantries with Kellogg products… In the most recent quarter, organic sales (excluding acquisitions and spinoffs) hit $3.7 billion. That’s up 4.2% year over year.
As you can see, despite the broader market’s struggles, K shares are up more than 10% over the past year and recently hit a new multiyear high. And as long as folks are sticking with their favorite Kellogg brands, this company’s pricing power will keep it strong…
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Source: Daily Wealth’s Market Notes