Trade PepsiCo (NASDAQ: PEP) for a Potential 75% Return by mid-March

Monday brought us a little bit of everything in the market, at least from indices and their movements. We finished the day with an even split with two moving higher and two moving lower. The two that finished higher also opened higher. The Nasdaq and S&P both dropped in to negative territory in the morning, and then rallied to close with gains. The Nasdaq led the way with a gain of 0.69% while the S&P gained 0.36%.

The Russell also opened higher, but it also dropped in to negative territory in the morning. However it didn’t manage to move back in to positive territory and finished with a loss of 0.25%.

The Dow opened lower and remained there throughout the day. It did manage to rally to close at its high of the day, but still lost 0.12%.

As for the sectors, they were split on the day with six moving higher and four moving lower. The two defensive sectors led the way with utilities gaining 2.01% and consumer staples gaining 1.0%.

The energy sector was the worst performer with a loss of 1.02% and the financial sector dropped 0.73% as the second worst.

My scans turned decidedly more negative on Monday with 81 bearish signals and 10 bullish signals.

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After climbing toward positive territory all of last week, the barometer dropped to -36.0 from -10.9 on Monday.

Even though there were far more bearish signals, the trade setup that stood out the most to me was from the bullish list. Pepsico (Nasdaq: PEP) is a household name and the company’s fundamental ratings are pretty good. The EPS rating is a 67 and the SMR rating is an A.

The chart shows how the stock has been trending higher with some pretty sizable swings creating a trend channel. The stock just hit the lower rail of the channel and we see that the RSI and stochastic indicators were in oversold territory. The last time this happened was the end of October and the stock rallied sharply after those readings.

Buy to open the March 135-strike calls on PEP at $8.00 or better. These options expire on March 19, 2021. I suggest a target gain of 75% and that means the stock will need to reach $149. That is slightly above the November high, but the upper rail of the channel will be well above that price in a few weeks. I recommend a stop at $135.50.

— Rick Pendergraft

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Rick Pendergraft, Trades Of The Day

Rick Pendergraft has been studying, trading, analyzing and writing about the investment markets for over 30 years. He has worked for some of the largest financial publishers in the world and he has been quoted in the Wall Street Journal, USA Today, the New York Times and the Washington Post. In addition, he has been interviewed on Bloomberg, CNBC and Fox Business News. Rick's analysis process includes fundamental, sentiment and technical analysis.